How to create your marketing content for online hair business


Table of Contents:

#step 1: Know your audiences

#Step 2: Follow hairstylists and celebrities

#Step 3: Analyze your competitors content performance

#Step 4: Using some tools to help you create the marketing content



Since the coronavirus has outbreak for these days, many people stay at home to keep healthy, and this means that the physical stores business has been affected a lot, it is time to promote your hair extensions business on the internet, that’s the content of this passage, why you should know the marketing content are the key to attract your customers, and which contents they like can lead to the deals. Though the virus keeps us away from others, we still need to make a living by growing our business. Just learn about the guides to create your online marketing content here.
If you’re here and have been wondering how to create a content strategy for your business, we’re here to help.
 turned-on MacBook


#step 1: Know your audiences

If you want to make an influencing content, the first thing you need to keep in mind is that always know your audience. Who is your audience, and what contents they like to view, only be clear about your audience, the right content can attach them.
If you have built a website, you can set up a google analytics account to view the statistics of your website, and it can help you know your audiences.


iPhone X beside MacBook

Get to know new and existing visitors quickly.
  • Which country they come from.
  • Find the hobbies of your audiences.
  • Analyze which content most like of your website.
  • What problems do potential customers have?
  • Why are they hesitating to shop for your products and services?
  • What are they telling your sales team?
  • What are they saying about your business on social media?





#Step 2: Follow hairstylists and celebrities

As we know, hair business belongs to the fashion and beauty industry, which means that fashion and hairstyle trends can be your content creating inspiration. And how to find the newest trends, don’t worry, I’ll list the ways to help you.
Why you should hear from your hairstylists, we know that your hairstylists, they have designed girls hairstyle and they know which hairstyle is prevailing now, just stay connect with hairstylists. In addition, follow some hairstylists on Instagram, view the newest hairstyles and quickly get the trends.


woman holding smartphone while sitting on chair in front of vanity mirror

Young girls can easily follow hairstyles of the celebrities, like Rihanna, Nicki Minaj, Cardi B, Beyonce, and Kardashian family… Millions of likes on their Instagram posts mean that they are drivers of the trending hairstyles. Influencers can lead to new hairstyles, and you can easily follow this trend to make the marketing content as soon as possible.



#Step 3: Analyze your competitors content performance


Your competitors target an equivalent audience as you. But what you would like to understand to style your content marketing strategy is how they aim them.

First of all, see where their content lives and what sorts of content they publish. For this, you ought to check where they publish their content. Check if they need multiple blogs or use content syndication platforms and monitor their social channels for shares.

You may find various sorts of content like blog posts, ebooks, videos, infographics, webinars, podcasts, newsletters, FAQs, case studies, and press releases.

Once you’ve discovered your competitors’ content, it’s time to research the performance of their content. this may assist you evaluate the efficiency of their content marketing strategy. you'll also find opportunities to outperform them.


person using both laptop and smartphone


#Step 4: Using some tools to help you create the marketing content


1. Blog and social media contents


When most people consider sorts of content marketing, they consider blogging as a start line.

Blogging helps you get visitors’ attention with helpful information and provides the content to flesh out your social media presence and fuel your SEO efforts, too. 
Buffer help you discover more inspirations on creating social contents.
They always get in-depth insights to grow your brand on social media, no only blog content, social media content is also possible.
Measure social media performance, create gorgeous reports, and get recommendations to grow reach, engagement & sales.




2. Visual content marketing sources

Images are the key of social media. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted, the vistors can get the info that images shows directly.

And Jeff Bullas found that including images during a blog post leads to 94% more views. 
The sources of image website can help you find the wanted images, you can download the images to create your contends, but you have to claim the photo.
For example, Shutterstock’s within the business of images, and it’s used its expertise to form a resource that everybody can use: an ingenious trends report. This capitalizes on the very fact that folks love reliable data, and this sort of resource gets widely shared.

Last year’s infographic attracted thousands of social shares, and attracted quite 6 billion site visits, consistent with the Content Marketing Institute, and you can also find the images that your vistors like in this website.



3.Video Marketing tool

Video marketing drives brand awareness, leads, and sales, so it’s no surprise that numerous of our content marketing examples include videos.

Let’s start with Animoto, it is a web editor which will be employed by marketers, vloggers, or photographers who want to form videos. Animoto can assist you create professional-quality videos and assist you in achieving your goals for better business growth.


Animoto can assist you create slideshow videos to showcase your work or portfolio.
They provide dozens of built-in storyboard templates you'll use to make your marketing videos.
They offer countless options for text fonts, colors, stock photos, and music that you simply can increase your videos.
You can even add your logo as a watermark on the video for greater brand recognition.


Quick link:
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Best Regards

Jacquie November 10, 2022


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Best Regards

Sherlyn Meadows August 17, 2022

I want to start the hair business with you

Rose March 13, 2022

Fantastic article written here!
I will like to start a human hair wig business using my savings. I will be starting from scratch and let it grow organically. I need a consultant that can help create and execute the online marketing strategy.
Would you be able to recommend one for me? One who already has experience in this.

Kind regards

Godwin December 13, 2021 – Yavena Abkuso

iorhexa June 13, 2021 – Agatrurtu Edmolag

epecelan June 13, 2021

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